SpendLens
SpendLens is a student-led behavioural economics research project that explores how people make spending decisions through a simulated shopping experience.
Project purpose
The project studies spending behaviour in a more interactive setting than a traditional questionnaire while preserving structured research data behind the experience.
How SpendLens works
Participants receive a simulated starting budget, shop across a controlled set of stores, make normal purchasing and checkout decisions, and receive a simple overview of patterns observed during the experience. SpendLens focuses on how presentation, comparison, timing, convenience and spending context may relate to consumer decision-making.
Student Researcher
Maryam Bilal
Maryam Bilal is a student researcher based in Lahore with a strong interest in economics, behavioural economics and public policy. Her work explores how people make financial and consumption decisions, including the relationship between spending, rationality, behavioural influences and well-being.
Research interests
Economics, behavioural economics, consumer decision-making, economics of happiness and public policy.